Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.

There are following advantages of this:

• Increasing your reach to tablet and mobile audiences
• Increase sales and conversion rates
• Consolidate your analytics and reporting
• Increase your visibility in search engines
• Save time and cost on mobile development

• Save time and cost on site management
• Enhance user's offline browsing experience

So the summary is that responsive design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.

With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to balloon as 2013 progresses.